Erica Despain is the Founder of All Things Madison. In short, she helps businesses to make money with her unique approach to marketing and advertising. In part 1 of this episode, you will hear about how it all started, the progression of the company, insights into her strategy and business operation, and how she handles feedback. We end the episode with Erica opening up about her daughter’s near drowning experience and what she and her husband have done since that event.
Episode Timeline:
00:00 Start
03:29 Big Break
07:58 Hitting a Stride
10:00 Progression
14:04 Branding & Website
18:26 Social Media Strategy
21:00 Gift Card Promotions
26:30 Negative Feedback
29:45 Hiring a COO | Selection Process
35:55 “Picture Pack”
48:40 Zoo involvement
51:58 Near Drowning Incident | ISR
56:57 CPR & PTSD
01:02:21 Typical Day
01:07:13 Final Thoughts
For more information on Erica and All Things Madison visit https://allthingsmadison.com
Follow on Instagram @allthingsmadisonal OR @ericaodespain
Host/Interviewer: M. Troy Bye, Owner, Our Town Podcast
Website: https://ourtownpodcast.net
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