Dyllan Russell is the one and only “Sauce Daddy”. Born and raised in Atlanta he learned his way around the family garden and kitchen from his Guaynese mother. Peppers and hot sauce were included in every meal. During the pandemic, Dyllan began growing herbs and vegetables in his own garden with well over 600 habanero peppers yielding from one bus.
In determining what to do with all of those peppers, the Sauce Daddy brand was born. Lime and Basil are the key ingredients to the company’s flagship brand, which can now be found on many store’s shelves in the huntsville area along with raving endorsements from restaurant owners. Sauce Daddy is making waves and you will enjoy meeting the founder and hearing his insights during this episode.
For more information on Dyllan and Sauce Daddy visit https://saucedaddy.org
Host/Interviewer: M. Troy Bye, Owner, Our Town Podcast
Website: https://ourtownpodcast.net
Spotify Channel: https://spoti.fi/3QtpT8z
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Episode Timeline:
00:00 Start
00:10 Intro
04:43 Roots
08:15 Focus Group/New Recipes
13:55 The Logo
17:00 Gas Mask Design/Simplicity
22:10 Branding as Sauce Daddy
24:50 Beloved “Hamburger”
28:11 Shoutout to B-Rob | Life Coach
33:30 Achieving Goals
38:38 Farmers Markets/Grinding
42:06 3 Flavors
44:30 Consumer Preference
50:56 Label Progression
59:30 Entrepreneurship/Marketing
01:06:04 Partnerships
01:16:27 Venture Capital
01:23:42 First 1500 Bottles
01:27:27 Hiring
01:33:45 Cookbook | Swag
01:38:25 Too Many Flavors
01:42:37 Hyper Local
01:45:35 Defining Success
01:50:38 Fears
01:53:08 LeBron James
01:57:03 Conclusion
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